Your search has delivered 0 results. Here are a few things you can try: Check to be sure that the outlet is Canadian or has a strong Canadian audience. The MRP database provides Canadian reach data in traditional Canadian media, including news-related websites and blogs. Check your spelling. If you’re searching by outlet name or city and are not sure how to […]
File format: xlsx, pdf The Coverage Summary is a collection of data tables and graphs generated using your coverage results. This report provides strategic information about how many times your story was picked up and by which outlets; how many people your message reached; and if your geographic target was met. How to Generate a Coverage Summary Download > Coverage Reports From the Coverage Reports […]
MRP subscribers have the option to copy Fifth Story coverage to an existing MRP report by following these steps: (Not an MRP subscriber? To find out more or to sign-up contact info@mrpdata.com) Select the coverage row(s) to be copied to MRP. Click the red “Copy” icon to the left of the results table. You […]
Your Fifth Story campaigns are closely monitored and the results are delivered to you using the MRP platform. This information is critical to assess the success of your campaign, plan for future communications, and help your brand uncover opportunities. Your Fifth Story campaign results can be quickly referenced online, compiled into a report for […]
Changing custom data settings When you edit the name or the column type of existing custom data, your results will adjust in the following ways: Editing the ‘Column name’ or ‘Indicator Name’ affects the meaning of a column and determines if data already entered is relevant. Old data will remain while using the new field name, so if the meaning changes, […]
Adding a new Binder The “Add Binder” window holds the parameters of a binder, including the custom columns and evaluation criteria for coverage. The details set in this area are applied to all reports held by this binder. Navigate to the Binder View (Menu > Binders) and click the “Add” button on the left of the list of […]
Tone is defined as the explicit or strongly implicit characterization of a story’s subject. Tone is determined by individual analysis and should be included as a measured criteria since it can overshadow otherwise positive achievements. The measure of influence that tone has over your overall MRP Quality Score should be determined when setting the campaign […]
The “Add Report ” window holds the parameters of a report, including the name of the report, MRP Quality Criteria, workgroups, budget, evaluation criteria for coverage, and weighted criteria selection. Navigate to the Report View (Home > Menu > Binders > Report >) and click the “Add” button. Enter the report name in the field labeled […]
With your .csv file ready for import, you will need to prepare both a Binder and Report to receive the coverage data. Create a binder. Remember to configure any custom headings and MRP criteria during this step. Once the binder is made, create a report. Include all standard and custom MRP quality criteria necessary to match the report you […]
We recommend that you plan your workgroups before creating reports since a workgroup must be assigned when creating a report. MRP’s Workgroup feature makes it easy to share your results with multiple people. As new members are added to a workgroup, they’ll automatically gain access to the report previously shared with that workgroup. For example, if […]