Author: Admin

What audience data is (and is not) available in MRP?

MRP data sources MRP’s mandate in the marketplace is to provide audited or estimated Canadian audience data for media relations in traditional Canadian media, including news-related websites/blogs. The MRP Measurement Committee has outlined that any media in MRP must be relevant to the PR industry and contain original content. Online media outlets are measured using comScore data […]

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How to generate a Coverage Summary

File format: xlsx, pdf The Coverage Summary is a collection of data tables and graphs generated using your coverage results. This report provides strategic information about how many times your story was picked up and by which outlets;  how many people your message reached; and if your geographic target was met. How to Generate a Coverage Summary Download > Coverage Reports From the Coverage Reports […]

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Setup and edit binders.

Adding a new Binder The “Add Binder” window holds the parameters of a binder, including the custom columns and evaluation criteria for coverage. The details set in this area are applied to all reports held by this binder. Navigate to the Binder View (Menu > Binders) and click the “Add” button on the left of the list of […]

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Setup and edit an MRP report

The “Add Report ” window holds the parameters of a report, including the name of the report,  MRP Quality Criteria, workgroups, budget, evaluation criteria for coverage, and weighted criteria selection. Navigate to the Report View (Home > Menu > Binders > Report >) and click the “Add” button. Enter the report name in the field labeled […]

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