MRP data sources MRP’s mandate in the marketplace is to provide audited or estimated Canadian audience data for media relations in traditional Canadian media, including news-related websites/blogs. The MRP Measurement Committee has outlined that any media in MRP must be relevant to the PR industry and contain original content. Online media outlets are measured using comScore data […]
MRP requires a paid subscription. If you are having trouble accessing your account, here are some steps you can take: Confirm that you are trying to access the correct login site: mrpdata.com Verify that your account is still active MRP account subscriptions are renewed on an annual, semi-annual or quarterly schedule. If you haven’t renewed your subscription, your […]
File format: xlsx, pdf The Coverage Summary is a collection of data tables and graphs generated using your coverage results. This report provides strategic information about how many times your story was picked up and by which outlets; how many people your message reached; and if your geographic target was met. How to Generate a Coverage Summary Download > Coverage Reports From the Coverage Reports […]
MRP subscribers have the option to copy Fifth Story coverage to an existing MRP report by following these steps: (Not an MRP subscriber? To find out more or to sign-up contact info@mrpdata.com) Select the coverage row(s) to be copied to MRP. Click the red “Copy” icon to the left of the results table. You […]
Your Fifth Story campaigns are closely monitored and the results are delivered to you using the MRP platform. This information is critical to assess the success of your campaign, plan for future communications, and help your brand uncover opportunities. Your Fifth Story campaign results can be quickly referenced online, compiled into a report for […]
MRP uses a hyperlinked breadcrumb trail to help you navigate the software quickly and easily. This hyperlinked trail appears beneath the “Menu” button and displays the path to the current page. Ordered from left to right, the leftmost “crumb” is the the most general (HOME) and the rightmost “crumb” is the most specific (the current page).
MRP Settings allow admins to grant user permissions and create workgroups Use User Profiles to grant and deny access for users on the team (only available to accounts with more than 1 user id) Select which permissions the user should be assigned and save Want to add admin privileges contact info@mrpdata.com
Adding a new Binder The “Add Binder” window holds the parameters of a binder, including the custom columns and evaluation criteria for coverage. The details set in this area are applied to all reports held by this binder. Navigate to the Binder View (Menu > Binders) and click the “Add” button on the left of the list of […]
The “Add Report ” window holds the parameters of a report, including the name of the report, MRP Quality Criteria, workgroups, budget, evaluation criteria for coverage, and weighted criteria selection. Navigate to the Report View (Home > Menu > Binders > Report >) and click the “Add” button. Enter the report name in the field labeled […]
Understanding the story that your coverage data is telling you is critical to the analysis of past campaigns and future campaign planning. MRP offers an interactive panel of charts that delivers your report data in a visual and interactive way. Finding the Charts Panel Navigate to the report you are reviewing Click […]