Tone is defined as the explicit or strongly implicit characterization of a story’s subject. Tone is determined by individual analysis and should be included as a measured criteria since it can overshadow otherwise positive achievements.
| Tone | Scoring |
|---|---|
 Positive |
1.0 |
 Balanced |
0.5 |
 Negative |
0.0 |
The measure of influence that tone has over your overall MRP Quality Score should be determined when setting the campaign objectives. It’s influence can be configured in the Edit Report screen.