Your Fifth Story campaigns are closely monitored and the results are delivered to you using the MRP platform. This information is critical to assess the success of your campaign, plan for future communications and help your brand uncover opportunities. Your Fifth Story campaign results can be quickly referenced online, compiled into a report for client presentations […]
When you edit the name or the column type of existing custom data, your results will adjust in the following ways: Editing the ‘Column name’ or ‘Indicator Name’ affects the meaning of a column and determines if data already entered is relevant. Old data will remain while using the new field name, so if the meaning changes, the old data by no […]
Adding a new Binder The “Add Binder” window holds the parameters of a binder, including the custom columns and evaluation criteria for coverage. The details set in this area are applied to all reports held by this binder. Navigate to the Binder View (Menu > Binders) and click the “Add” button on the left of the list of […]
Instead of setting up a binder from scratch, copy an existing binder’s configuration by completing these steps: Navigate to the list of Binders and select the row of the binder being copied. Click the Copy button to the left of the grid. Input a name in the Binder Name field and click Apply.
Tone is defined as the explicit or strongly implicit characterization of a story’s subject. Tone is determined by individual analysis and should be included as a measured criteria since it can overshadow otherwise positive achievements. The measure of influence that tone has over your overall MRP Quality Score should be determined when setting the campaign […]