About MRP
MRP (Media Rating Points) was created by Canadian PR professionals for the PR industry as a strategy to measure the effectiveness of PR campaigns, showcasing both quantitative and qualitative results of traditional, earned media in Canada. MRP (now Media Rating Points) has continued to evolve as a multi-dimensional measurement strategy and standard, cited alongside the Barcelona Principles (voluntary guidelines from the AMEC – International Association for the Measurement and Evaluation of Communication) and steered by the CPRS – Canadian Public Relations Society Measurement Committee.
MRP provides communications professionals with a widely accepted, standardized reporting mechanism for measuring the effectiveness of any media relations campaign. The management-by-objective system can be applied to any type of media coverage and can also be used to measure crisis communications or unplanned, after-the-fact, media attention. This system can be easily customized by company or by project and provides clear metrics to evaluate media coverage and to track both total reach and cost per contact.
What is a good MRP Quality Score?
How is MRP’s Quality Score calculated?
To calculate the MRP Quality score, begin by determining the total number of points available (multiply the total number of stories captured by the number of criteria being used to evaluate). Then, divide the total number of points earned (including any bonus/demerit points) by the total points available.
For example: If 150 points are earned, from evaluating 5 criteria in 40 stories, the total MRP Quality Score is 75%. 150 points earned / (5 criteria * 40 stories) = 150 points earned / 200 points available = 75% MRP Quality Score.
What is the MRP Standard for a good MRP Quality Score?
The MRP Quality Score is out of 100 % – so it is easy to see how your campaign did. So if you go back to your school grades you know that a score of 80% and up is considered excellent, and a campaign with a score of 70 to 75 % is considered good.
How is Cost per contact calculated?
The Cost Per Contact value (CPC) is calculated by dividing the total program cost (budget) by total reach.
For example:
Program cost: $25,000
Total reach: 750,000
CPC = 25,000/750,000 = $0.03
What is considered a good Cost per Contact?
Cost per Contact is subjective to the scope of a particular campaign. For a national campaign that includes all media, a good cost per contact will be around $0.03 and for a more localized or targeted campaign with a smaller reach, it will be around $0.05. Again these are subject to the scope and reach of the campaign.
For more information contact us at infor@mrpdata.com