Category: Definitions

What is P.E.S.O.?

P.E.S.O. is an acronym for Paid, Earned, Shared, and Owned media. The P.E.S.O. media model is an all-channels-inclusive way of communicating that is truly the only method in which a company, entrepreneur, or cause can earn the attention of those stakeholders that matter. PAID MEDIA: in this case, it doesn’t refer to big expensive commercials […]

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Column Data Types

When setting up a custom column it is important to specify a data type.  This defines the kind of information stored in the column. For example, a line of text or currency are data types.  This will help clarify your results and confirm that your import data is compatible when importing clips from a third-party monitoring service.    

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