About MRP MRP (Media Rating Points) was created by Canadian PR professionals for the PR industry as a strategy to measure the effectiveness of PR campaigns, showcasing both quantitative and qualitative results of traditional, earned media in Canada. MRP (now Media Rating Points) has continued to evolve as a multi-dimensional measurement strategy and standard, cited […]
When setting up a custom column it is important to specify a data type. This defines the kind of information stored in the column. For example, a line of text or currency are data types. This will help clarify your results and confirm that your import data is compatible when importing clips from a third-party monitoring service.
P.E.S.O. is an acronym for Paid, Earned, Shared, and Owned media. The P.E.S.O. media model is an all-channels-inclusive way of communicating that is truly the only method in which a company, entrepreneur, or cause can earn the attention of those stakeholders that matter. PAID MEDIA: in this case, it doesn’t refer to big expensive commercials […]