Category: Definitions

Posted on February 17, 2017June 28, 2023
Jenny Cruxton
Definitions

What is P.E.S.O.?

P.E.S.O. is an acronym for Paid, Earned, Shared, and Owned media. The P.E.S.O. media model is an all-channels-inclusive way of communicating that is truly the only method in which a company, entrepreneur, or cause can earn the attention of those stakeholders that matter. PAID MEDIA: in this case, it doesn’t refer to big expensive commercials […]

Posted on July 20, 2016June 5, 2023
Dayna Elliott
Definitions

Column Data Types

When setting up a custom column it is important to specify a data type. This defines the kind of information stored in the column. For example, a line of text or currency are data types. This will help clarify your results and confirm that your import data is compatible when importing clips from a third-party monitoring service.