About MRP MRP (Media Rating Points) was created by Canadian PR professionals for the PR industry as a strategy to measure the effectiveness of PR campaigns, showcasing both quantitative and qualitative results of traditional, earned media in Canada. MRP (now Media Rating Points) has continued to evolve as a multi-dimensional measurement strategy and standard, cited […]
MRP data sources MRP’s mandate in the marketplace is to provide audited or estimated Canadian audience data for media relations in traditional Canadian media, including news-related websites/blogs. The MRP Measurement Committee has outlined that any media in MRP must be relevant to the PR industry and contain original content. Online media outlets are measured using comScore data […]
MRP uses a hyperlinked breadcrumb trail to help you navigate the software quickly and easily. This hyperlinked trail appears beneath the “Menu” button and displays the path to the current page. Ordered from left to right, the leftmost “crumb” is the the most general (HOME) and the rightmost “crumb” is the most specific (the current page).
The MRP database holds a variety of reach types to help you better interpret your exposure.
It is widely recognized that Advertising Value Equivalency (AVE) is invalid and irrelevant as a measure of editorial publicity because: Editorial coverage can be negative. Editorial coverage can be neutral. Editorial articles often contain coverage of competitors, sometimes with favourable references to or comparisons with competitors. Editorial coverage can be poorly positioned which affects its impact. Editorial coverage can be […]