Reach Type

The MRP database holds a variety of reach types to help you better interpret your exposure.

Reach Type Definition Type Format
ADV Average Daily Unique Visitors (Canadian) Audited Online
ETUV Estimated TUV Estimated Online
TUV Total Unique Visitors (Canadian, per month) Audited Online
ETR Estimated Total Readership Estimated Print
TR Total Readership Audited Print
ETPR Estimated TPR. Station provided. Estimated Television
TPR Total Viewers for the Show or Program Audited Television
TBA To be audited. The reach value has yet to be set.
TU Total Universe. Multiplatform (Home, Work, Mobile) Audited Online
ERPR Estimated radio program reach Estimated Radio