The MRP database holds a variety of reach types to help you better interpret your exposure.
| Reach Type | Definition | Type | Format |
|---|---|---|---|
| ADV | Average Daily Unique Visitors (Canadian) | Audited | Online |
| ETUV | Estimated TUV | Estimated | Online |
| TUV | Total Unique Visitors (Canadian, per month) | Audited | Online |
| ETR | Estimated Total Readership | Estimated | |
| TR | Total Readership | Audited | |
| ETPR | Estimated TPR. Station provided. | Estimated | Television |
| TPR | Total Viewers for the Show or Program | Audited | Television |
| TBA | To be audited. The reach value has yet to be set. | ||
| TU | Total Universe. Multiplatform (Home, Work, Mobile) | Audited | Online |
| ERPR | Estimated radio program reach | Estimated | Radio |