“Above the fold” is an expression referring to the placement of coverage “above the newspaper fold”. This placement increases visibility since a newspaper is generally folded in two when on display.
The term also refers to the ergonomic problem of viewing the content of a website or an e-mail without having to use vertical or even horizontal scroll-bars. The “above the fold” section is therefore the part immediately visible without scrolling, sometimes referred to as “Above the scroll”. Unfortunately for website designers, the position of the scroll-line varies depending on the screen size and the configuration of the monitor used.
English / Français:
Above the fold (fr)