Above the fold

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Above the fold” is an expression referring to the placement of coverage “above the newspaper fold”. This placement increases visibility since a newspaper is generally folded in two when on display.

The term also refers to the ergonomic problem of viewing the content of a website or an e-mail without having to use vertical or even horizontal scroll-bars. The “above the fold” section is therefore the part immediately visible without scrolling, sometimes referred to as “Above the scroll”. Unfortunately for website designers, the position of the scroll-line varies depending on the screen size and the configuration of the monitor used.

English / Français:
Above the fold (fr)