Glossary — Le glossaire

 

"Above the fold" is an expression referring to the placement of coverage "above the newspaper fold". This placement increases visibility since a newspaper is generally folded in two when on display. The term also refers to the ergonomic problem of viewing the content of a website or an(...)

« Above the fold » est un anglicisme sans équivalent français qui signifie littéralement « au dessus de la pliure ». L’expression évoque à l’origine la problématique de visualisation et d’accroche des titres d’un journal généralement plié en deux sur les présentoirs presse. Par(...)

Advertising Value Equivalency (AVE) is generally used by the Public Relations Industry as a device to determine the advantage to a client from media coverage of a PR campaign. AVE's measure the size of the coverage gained, its placement and calculate what the equivalent amount of space, if(...)

Average Quarter Hour (AQH) reflects the average number of listeners in 15 minutes of Daypart.

 

Advertising Value Equivalency (AVE) is generally used by the Public Relations Industry as a device to determine the advantage to a client from media coverage of a PR campaign. AVE's measure the size of the coverage gained, its placement and calculate what the equivalent amount of space, if(...)

Average Quarter Hour (AQH) reflects the average number of listeners in 15 minutes of Daypart.

CSV (comma separated values) is a file type, which allows data to be saved in a table structured format. CSVs look like a garden-variety spreadsheet but with a .csv extension (Traditionally they take the form of a text file containing information separated by commas, hence the name).

CSV (comma separated values) is a file type, which allows data to be saved in a table structured format. CSVs look like a garden-variety spreadsheet but with a .csv extension (Traditionally they take the form of a text file containing information separated by commas, hence the name).

Earned Media is a third-party endorsement for a company or brand that is not directly generated by the company but rather by such influence sources (customers, journalists, bloggers, etc.).

 

 

 

Owned Media is editorial and messages you (or writers on your behalf) write, publish and control through your own publication, website, dedicated blog or corporate social media profile.

Paid Media is not simply traditional advertising anymore, this can encompass social ads and posts. Paid Media is an important element of an integrated media strategy where money is paid to best place the message, and control its distribution.

where the story was placed in the media. In print, it could range from the front page to page 52 or in the sports or world news section. In broadcast, placement is where the story was aired in the newscast (lead story, story number five, etc.). In new media, it could refer to the space it(...)

refers to the attention a story on an organization, brand, issue, message, etc. gets in the media. It can be measured by a number of factors that measure the quantity and quality of media coverage, including type of media, extent (of coverage), share of voice, story size or length, placement,(...)

Scope refers to the geographical area that a media outlet reaches, including national, provincial, regional, and specifically defined and selected areas.

Tone (or sentiment) measures how a person, group, organization, or issue is portrayed in the media. Tone is normally categorized as positive, neutral or negative, with various degrees of negative and positive tones. (Toning can be enhanced when a human analyst – able to recognize sarcasm,(...)

Shared Media is the sharing of and commenting on your message by the community through social channels.

A reach type of To Be Audited (TBA) indicates that the media outlet has not yet to been audited. This reach type is typically assigned to a newly launched media, still building it's audience. The system assigns a reach value of 0 (ZERO) to outlets not yet audited.

A reach type of To Be Audited (TBA) indicates that the media outlet has not yet to been audited. This reach type is typically assigned to a newly launched media, still building it's audience. The system assigns a reach value of 0 (ZERO) to outlets not yet audited.

 

Tone (or sentiment) measures how a person, group, organization, or issue is portrayed in the media. Tone is normally categorized as positive, neutral or negative, with various degrees of negative and positive tones. (Toning can be enhanced when a human analyst – able to recognize sarcasm,(...)

 

Total Unique Visitors (TUV) is an audited number that represents the total number of unique visitors to a website in a month. The visitor values in MRP are restricted to Canadian visitors.

Total Unique Visitors (TUV) is an audited number that represents the total number of unique visitors to a website in a month. The visitor values in MRP are restricted to Canadian visitors.