Tone (or sentiment) measures how a person, group, organization, or issue is portrayed in the media. Tone is normally categorized as positive, neutral or negative, with various degrees of negative and positive tones. (Toning can be enhanced when a human analyst – able to recognize sarcasm, irony, and various human quirks – serves as a […]
Scope refers to the geographical area that a media outlet reaches, including national, provincial, regional, and specifically defined and selected areas.
refers to the attention a story on an organization, brand, issue, message, etc. gets in the media. It can be measured by a number of factors that measure the quantity and quality of media coverage, including type of media, extent (of coverage), share of voice, story size or length, placement, media circulation or audience share, […]
where the story was placed in the media. In print, it could range from the front page to page 52 or in the sports or world news section. In broadcast, placement is where the story was aired in the newscast (lead story, story number five, etc.). In new media, it could refer to the space […]
CSV (comma separated values) is a file type, which allows data to be saved in a table structured format. CSVs look like a garden-variety spreadsheet but with a .csv extension (Traditionally they take the form of a text file containing information separated by commas, hence the name).