Dayna Elliott

Dayna Elliott

On Posted on April 27, 2016December 10, 2019 by Dayna Elliott to About MRP

How is Cost per Contact (CPC) calculated?

Cost per Contact is calculated using Budget and Total Reach values.

Cost per Contact ($) = Budget ($) / Total Reach (#)

For example:
Budget: $25,000
Total reach: 750,000
CPC = 25,000/750,000 = $0.03

PreviousPrevious post:Evaluating Tone in Earned and Shared Communications
NextNext post:Why doesn’t MRP use Ad Values?