Cost per Contact is calculated using Budget and Total Reach values.
Cost per Contact ($) = Budget ($) / Total Reach (#)
For example:
Budget: $25,000
Total reach: 750,000
CPC = 25,000/750,000 = $0.03
Cost per Contact is calculated using Budget and Total Reach values.
Cost per Contact ($) = Budget ($) / Total Reach (#)
For example:
Budget: $25,000
Total reach: 750,000
CPC = 25,000/750,000 = $0.03