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Binders: Start organized, stay organized.
One of the main clutter culprits at work is to “file-by-pile.” Digital clutter is no better or easier to manage. Have you looked at your computer’s desktop lately?
MRP uses binders to organize coverage reports into manageable collections or themes. If you’re using MRP at an agency, each binder will likely represent a client name or brand, holding reports for specific campaigns or contracted initiatives. Alternately, if yours is a corporate brand account, your binders might be more granular, grouping reports from a strategic business unit, product brand, or fiscal year.
Learn how to setup and edit binders here.
Focus on what matters most.
Your success metrics should always lead your reporting. It’s easier to focus on your performance drivers if the data in your analyses and reports is relevant. Consider a few of the following questions:
- Will you want to capture the name of the reporter/author?
- Would you like to include a social share count for Facebook, LinkedIn, YouTube?
- Would you like to note the language the story was in?
Each binder will track up to 10 custom headers and 10 custom MRP criteria.
Think first
A great coverage report is the product of clean, and complete information. When you create a Report in MRP, you’re prompted for default information like the topic, budget and calculation settings. Completing this area will help you decide the measurement priorities of the project at the onset.
After you’ve set up your report, you can add coverage items in 2 ways:
- Type in media coverage
- Upload from a spreadsheet (CSV)
Get step-by-step instructions on adding and importing coverage.
Data integrity
At Fifth Story, we’re serious about security and data reputations—yours and ours. MRP’s mandate in the marketplace is to provide audited or estimated audience data for media relations in traditional Canadian media, including news-related websites/blogs. The MRP Measurement Committee has outlined that any media in MRP must be relevant to the PR industry and contain original content. Learn about what audience data is (and is not) available in MRP.