Author: Jenny Cruxton

Posted on February 17, 2017June 28, 2023
Jenny Cruxton
Definitions

What is P.E.S.O.?

P.E.S.O. is an acronym for Paid, Earned, Shared, and Owned media. The P.E.S.O. media model is an all-channels-inclusive way of communicating that is truly the only method in which a company, entrepreneur, or cause can earn the attention of those stakeholders that matter. PAID MEDIA: in this case, it doesn’t refer to big expensive commercials […]

Posted on February 22, 2016December 10, 2019
Jenny Cruxton
About MRP

How often are reach values updated?

The reach values in the MRP media database are updated on schedules dictated by our various suppliers. Each provides Fifth Story with the most up-to-date values accumulated, ranging from annual to quarterly reports. The database is updated with audited reach values when possible. However, to keep up with the fast-moving surroundings, media is appraised on an ad hoc […]