Author: Jenny Cruxton

What is P.E.S.O.?

P.E.S.O. is an acronym for Paid, Earned, Shared, and Owned media. The P.E.S.O. media model is an all-channels-inclusive way of communicating that is truly the only method in which a company, entrepreneur, or cause can earn the attention of those stakeholders that matter. PAID MEDIA: in this case, it doesn’t refer to big expensive commercials […]

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How often are reach values updated?

The reach values in the MRP media database are updated on schedules dictated by our various suppliers. Each provides Fifth Story with the most up-to-date values accumulated, ranging from annual to quarterly reports. The database is updated with audited reach values when possible. However, to keep up with the fast-moving surroundings, media is appraised on an ad hoc […]

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