Glossary — Le glossaire

AJAX progress indicator
  • a

  • À verifier
     
  • Above the fold
    "Above the fold" is an expression referring to the placement of coverage "above the newspaper fold". This placement increases visibility since a newspaper is generally folded in two when on display. The term also refers to the ergonomic problem of viewing the content of a website or an(...)
  • Above the fold (fr)
    « Above the fold » est un anglicisme sans équivalent français qui signifie littéralement « au dessus de la pliure ». L’expression évoque à l’origine la problématique de visualisation et d’accroche des titres d’un journal généralement plié en deux sur les présentoirs presse. Par(...)
  • Advertising Value Equivalency
    Advertising Value Equivalency (AVE) is generally used by the Public Relations Industry as a device to determine the advantage to a client from media coverage of a PR campaign. AVE's measure the size of the coverage gained, its placement and calculate what the equivalent amount of space, if(...)
  • AQH
    Average Quarter Hour (AQH) reflects the average number of listeners in 15 minutes of Daypart.
  • AV
     
  • AVE
    Advertising Value Equivalency (AVE) is generally used by the Public Relations Industry as a device to determine the advantage to a client from media coverage of a PR campaign. AVE's measure the size of the coverage gained, its placement and calculate what the equivalent amount of space, if(...)
  • Average Quarter Hour
    Average Quarter Hour (AQH) reflects the average number of listeners in 15 minutes of Daypart.
  • c

  • CSV
    CSV (comma separated values) is a file type, which allows data to be saved in a table structured format. CSVs look like a garden-variety spreadsheet but with a .csv extension (Traditionally they take the form of a text file containing information separated by commas, hence the name).
  • CSV file
    CSV (comma separated values) is a file type, which allows data to be saved in a table structured format. CSVs look like a garden-variety spreadsheet but with a .csv extension (Traditionally they take the form of a text file containing information separated by commas, hence the name).
  • e

  • Earned Media
    Earned Media is a third-party endorsement for a company or brand that is not directly generated by the company but rather by such influence sources (customers, journalists, bloggers, etc.).
  • f

  • Fichier CSV
     
  • m

  • Moyenne quotidienne de visiteurs
     
  • MQV
     
  • o

  • Owned Media
    Owned Media is editorial and messages you (or writers on your behalf) write, publish and control through your own publication, website, dedicated blog or corporate social media profile.
  • p

  • P.E.S.O.
    P.E.S.O. (or PESO) is an acronym referring to the big-picture, all-channels-inclusive strategy of communicating to earn the attention of those stakeholders that matter. P.E.S.O. stands for Paid Media, Earned Media, Shared Media and Owned Media.
  • Paid Media
    Paid Media is not simply traditional advertising anymore, this can encompass social ads and posts. Paid Media is an important element of an integrated media strategy where money is paid to best place the message, and control its distribution.
  • Placement
    where the story was placed in the media. In print, it could range from the front page to page 52 or in the sports or world news section. In broadcast, placement is where the story was aired in the newscast (lead story, story number five, etc.). In new media, it could refer to the space it(...)
  • Prominence
    refers to the attention a story on an organization, brand, issue, message, etc. gets in the media. It can be measured by a number of factors that measure the quantity and quality of media coverage, including type of media, extent (of coverage), share of voice, story size or length, placement,(...)
  • s

  • Scope
    Scope refers to the geographical area that a media outlet reaches, including national, provincial, regional, and specifically defined and selected areas.
  • Sentiment
    Tone (or sentiment) measures how a person, group, organization, or issue is portrayed in the media. Tone is normally categorized as positive, neutral or negative, with various degrees of negative and positive tones. (Toning can be enhanced when a human analyst – able to recognize sarcasm,(...)
  • Shared Media
    Shared Media is the sharing of and commenting on your message by the community through social channels.
  • t

  • TBA
    A reach type of To Be Audited (TBA) indicates that the media outlet has not yet to been audited. This reach type is typically assigned to a newly launched media, still building it's audience. The system assigns a reach value of 0 (ZERO) to outlets not yet audited.
  • To Be Audited
    A reach type of To Be Audited (TBA) indicates that the media outlet has not yet to been audited. This reach type is typically assigned to a newly launched media, still building it's audience. The system assigns a reach value of 0 (ZERO) to outlets not yet audited.
  • Ton
     
  • Tone
    Tone (or sentiment) measures how a person, group, organization, or issue is portrayed in the media. Tone is normally categorized as positive, neutral or negative, with various degrees of negative and positive tones. (Toning can be enhanced when a human analyst – able to recognize sarcasm,(...)
  • Total des visiteurs uniques
     
  • Total Unique Visitors
    Total Unique Visitors (TUV) is an audited number that represents the total number of unique visitors to a website in a month. The visitor values in MRP are restricted to Canadian visitors.
  • TUV
    Total Unique Visitors (TUV) is an audited number that represents the total number of unique visitors to a website in a month. The visitor values in MRP are restricted to Canadian visitors.
  • TVU